888casino extends New York Jets sponsorship

Online gaming organisation 888 Holdings has extended its agreement alongside National Football League franchise New York Jets to encompass the current season. 

The renewed partnership builds on ta successful introductory season that saw 888casino branding feature extensively within the 82,000 plus capacity MetLife Stadium, with Jets branding also featuring on 888casino’s site and app in New Jersey as part of the new deal.

Yaniv Sherman, head of group commercial development at 888, explained: “The extension of the deal between the New York Jets and 888casino for a second year in a row only reaffirms our expansion efforts and reiterates the interest in online gaming within the US sports community. 

“888casino already has a unique position in Nevada, Delaware and New Jersey for online gaming. The extension of the 888casino and Jets deal will continue to strengthen awareness of the 888casino brand, and will aid the group’s growth strategy towards becoming a leading operator in the developing and potentially significant US online gaming market.”

Under the terms of the new deal promotions are to appear online across the team’s fan websites and social channels, and feature on 98.7 ESPN during radio coverage of Jets games. 888casino will also be the official game sponsor for the October 21 Monday Night Football against NFL champions the New England Patriots. 

Furthermore, as the season progresses both partners anticipate the deal will offer additional opportunities for increased activity.

“We are proud to continue this partnership with 888casino in the gaming space allowing us to further engage and provide experiences for our fans in the mobile and digital world,” added Ian Lasher, senior vice president of corporate partnerships at the New York Jets.

888casino’s continued partnership with the Jets follows a number of developments for the company within the US market and follows the launch of its new online casino platform, Orbit, in New Jersey in July.